Let’s get straight to the facts; if you are not utilizing the web to build and market your brand, you are missing out on a large percentage of potential customers. According to Forbes, “91% of online adults use search engines to find information on the web”. And, “65% of people see online results as the most trusted source of information about people and companies”.
With these statistics in mind, what does your online presence say about your business? Do you have one? By investing in digital marketing, you are investing in a larger, broader scope of potential clients. Learn why you need to act fast, to establish your brand and reach more customers.
How to Get Started
People avoid digital marketing for a number of reasons, two of the most common being time and money. We know it can be scary to invest limited resources and time into a new territory, but digital marketing doesn’t have to be a gamble. With the right team by your side, you will be able to determine a budget that you feel comfortable experimenting with, to eventually generate a higher ROI (return of investment).
When developing an online presence, there are a few important steps to ensure your business gets off on the right foot. Keep in mind, this is the minimum to get the ball rolling. There is always room to improve and grow ‒ and you will have to in order to remain relevant! Once you implement these steps, and learn more about who your customers are, you can begin to rework your presence to appeal to a more targeted audience.
Create a website
People often think of a website as a place to dump information and push their name. In reality, it is the backbone of your business! Sure, it contains your brand and services, but in today’s digital world it is the easiest avenue for customers to find you. It should be the end goal for every customer, where they can purchase your goods or services. Without a website, your clients run into a closed door.
Join social media
Social media can be a confusing, and time consuming landscape. However, it remains one of the best platforms to engage with clients, and maintain relationships. It also acts as a funnel, leading visitors to your website. Make sure you are backing up your online presence, by utilizing a social media platform that best suits your business. There are plenty to choose from!
SEO (Search Engine Optimization)
Once you have a presence that is professional and proudly displays your goods or services, you want to be visible. Using specific keywords, you can improve the rank that your website or content appears at on a search engine. The higher the ranking, the more visitors you are likely to receive ‒ resulting in more potential sales.
What are the Benefits?
Now that you know how to get started, what can you expect? The outcomes of digital marketing will be different for everyone, some of which may be exclusive to your business. A few benefits anyone can expect are:
Instant analytics. Tracking the performance of your content or pages will give you insight into your ideal customer preferences. You can then turn around and use this information to produce more quality leads.
Easy engagement. A number of platforms allow you to directly engage with potential or current clients, to create brand loyalty. Being easy to access, and responding in a timely manner, will also increase your reliability.
It is cheaper! Compared to traditional marketing, digital marketing is much cheaper to startup, and will cost less when it comes to distributing content. Plus, going paperless is much better for the environment!
A level playing field. When it comes to the internet, quality will always prevail over quantity. Even if your competitor is bigger, a business with better content or customer satisfaction can come out on top.
With so much to gain, there is no better time to get started on your online presence than now. The longer you wait, the more time your competitor has to get ahead. At Florafost, Inc., we are proud to offer a variety of digital marketing solutions in one place. For web design, social media management, and much more, contact us today. We look forward to getting your business off the ground!